Founded in 1991, Gearing Up Bike Shop is owned and operated by Darren Bond and his family. Darren is a 4th generation Taoseño who grew up riding both mountain and road bikes. Darren’s love of cycling and Taos has definitely infected his entire family! Gearing Up Bicycle Shop is a year-round shop dedicated to all bicyclists and cycling. We pride ourselves in our knowledge of bicycles and the riding in and around Taos. We strive to provide the best service to our customers, always! Gearing Up has experienced, caring mechanics and sales staff who provide full service and repair. We sell high quality mountain + road bikes from Juliana Bicycles, Salsa Cycles, Santa Cruz Bicycles and Specialized Bicycles, have a full fleet of rental bikes to choose from in addition to a wonderful assortment of clothing, shoes, car racks, sunglasses and accessories, all competitively priced, available in our shop in Taos.